Tuesday, February 24, 2009

The Amazing of Berries


Berries, and particularly blueberries and cranberries, have become a cornerstone of health. With good reason—the abundance of vitamins, minerals, dietary fiber and phytochemicals found in berries provides antioxidant protection including defense against oxidative stress.

Over the past 10 years, the focus of food scientists on health properties of wild blueberries has revealed a compelling story of nutrient richness and diversity of potential health benefits, including urinary tract health (identical in strength to cranberries), mental alertness and vision support. The antioxidants present in blueberries such as anthocyanins and chlorogenic acid also maintain cell integrity critical for long term health. For taste, color, vitamins, fibers, and phenolic richness, blueberries are a “blueprint” for every Berry Wise™ product.

Consumption of a whole food – the whole berry, or a comprehensive nutritional supplement guarantees intake of as many intact phytochemicals (plant-derived chemicals) and nutrients as possible. Guided by the scientifically-proven and beneficial effects of nutrients in berries and other healthful foods, we at Berry Wise seek to create nutrient-dense products to diminish the effects of aging and stress on the body’s vital systems – the intestinal and cardiovascular systems, brain and bones to name a few.

We believe berries are Nature’s #1 antioxidant fruit. That’s why we include at least 8 different berries fortified with vitamins, minerals and fiber in every Berry Wise™ product to amplify the power of Nature.

Within the berries selected for Berry Wise products are the following major phenolics or classes of health-promoting, plant-derived chemicals, each providing antioxidant and flavor qualities. Click on the berries for a summary of the nutritional and taste profile of each.

Açai – anthocyanins, primarily cyanidins

Bilberries – catechins, procyanidins, resveratrol, anthocyanins

Blackberries – anthocyanins, ellagic acid, gallic acid, vitamin C

Black Raspberries – anthocyanins, ellagic acid, ferulic acid

Blueberries – numerous anthocyanins, chlorogenic acid, peonidins

Cranberries – anthocyanins, proanthocyanidins, catechins, quercetin

Elderberries – anthocyanins, myricetin

Red grapes – resveratrol, proanthocyanidins, gallic acid, catechins

Raspberries – ellagitannins, procyanidins, anthocyanins, vitamin C

Strawberries – anthocyanins, ellagic acid

Worldwide scientific literature on berry nutrients is growing exponentially every year. It’s a wonderful story of healthy nutrition packed into Nature’s tiniest fruit treasures. We at Berry Wise are constantly on the watch for news about berries ‘hot’ off the scientific presses to provide you with the latest in nutrition science.

Our goal is to harness the knowledge behind all of these discoveries so you can benefit from the very best Nature and science have to offer in all of our Berry Wise products. We keep it simple so you can Live Life. Age Well.




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